SMB Account Executive

About the Role
  
Our client is a high-growth AI technology business developing an intelligent platform that automates time-consuming operational processes within the property sector. Following successful early customer deployments and strong market demand, the company is entering its next phase of commercial growth and is investing significantly in building out its sales function.
They are looking for an ambitious Account Executive to take ownership of a defined portfolio of prospective customers, running the sales process from initial engagement and product demonstration through to close. This is a fast-paced, full-cycle sales position focused primarily on independent businesses within the UK property sector. The successful candidate will be expected to develop a strong understanding of the product, deliver compelling live demonstrations, handle objections confidently and convert qualified opportunities into paying customers.
Initially, the role will also involve supporting customers through implementation and onboarding, giving the Account Executive first-hand insight into what drives successful adoption and long-term retention. As the commercial function grows, they will play an important role in refining the organisation’s sales playbook, messaging, pricing and objection handling. The business offers a performance-led environment with significant commission potential, equity participation, ongoing sales coaching and opportunities for progression as the team scales.
  
Key Responsibilities

• Own the sales process across a defined portfolio of prospective customers, from initial engagement through demonstration, negotiation and close.
• Work systematically through a targeted list of prospective customers, maintaining a high level of outbound activity and generating a consistent pipeline of opportunities.
• Conduct approximately 40–60 high-quality outbound calls per day.
• Deliver engaging live product demonstrations and clearly articulate the platform’s value proposition to prospective customers.
• Confidently manage objections and move opportunities towards either a commercial agreement or paid trial.
• Operate within a fast sales cycle, with the ability to progress opportunities from initial conversation through to close efficiently.
• Take ownership of the onboarding and implementation of initial customers, helping them move successfully from contract signature to active, paying usage.
• Work directly with customers during onboarding, including supporting data setup, platform configuration and user training.
• Collaborate with technical teams to identify and escalate product or implementation issues where required.
• Develop a detailed understanding of customer requirements, operational challenges and buying motivations.
• Translate customer challenges into clear commercial and ROI-based business cases.
• Capture insights from sales conversations and use them to continuously improve scripts, messaging, objection handling and pricing strategy.
• Identify common reasons why opportunities progress, stall or are lost and feed these insights back into the wider commercial strategy.
• Maintain accurate records of pipeline activity, customer interactions and commercial opportunities.
• Work closely with colleagues across Sales, Customer Success, Product and Engineering to improve the overall customer acquisition and onboarding experience.
• Contribute to the development of a repeatable and scalable sales playbook as the commercial team expands.

Requirements

• Proven experience in a closing-focused B2B sales role, ideally as an Account Executive, Business Development Manager or similar.
• A strong track record of meeting or exceeding sales targets, supported by demonstrable results such as quota attainment, revenue generated or customers personally closed.
• Comfortable owning a fast, full-cycle sales process from initial engagement through demonstration, negotiation and close.
• Strong live product demonstration skills, with the ability to learn new technology quickly and present it confidently to prospective customers.
• Comfortable operating in a high-activity sales environment and conducting significant levels of outbound prospecting.
• Experience selling technology or SaaS solutions to SMEs, owner-operated businesses or other commercially focused customers would be highly advantageous.
• Previous experience selling into the property, lettings, estate agency or PropTech sectors would be particularly beneficial.
• Alternatively, direct professional experience within the property industry combined with strong commercial or sales capabilities would be highly relevant.
• Experience selling vertical SaaS solutions into industries with owner-managed or operationally focused businesses would also be advantageous.
• Hands-on experience using AI and LLM-based tools to improve personal productivity, sales processes or workflows.
• A genuine interest in AI technology and the ability to quickly understand and confidently communicate the value of an AI-powered product.
• Strong objection-handling, negotiation and closing capabilities.
• Commercially numerate, with the ability to build credible ROI cases and demonstrate the financial impact of a solution.
• Able to understand a customer’s operational model and translate efficiency improvements into tangible commercial value.
• Comfortable combining sales responsibilities with hands-on customer onboarding during the initial stages of the role.
• Highly motivated, target-driven and comfortable working within a fast-moving, early-stage or high-growth business.
• A proactive approach to learning and development, with the ability to incorporate coaching and feedback quickly.
• Strong communication and relationship-building skills, with the confidence to engage directly with business owners and senior decision-makers.