Founding Account Executive

About the Role
  
We are partnering with an innovative, early-stage PropTech company looking to hire a Founding Account Executive to spearhead its commercial growth across the UK property market.
This is an exciting opportunity for an entrepreneurial, commercially driven sales professional to become the company’s first dedicated commercial hire, taking ownership of new business development while helping establish a scalable and repeatable sales function.
Working closely with the senior leadership and product teams, you will play a pivotal role in accelerating customer acquisition, developing the company’s go-to-market strategy and identifying new opportunities within the UK lettings and property management sectors.
Unlike a traditional Account Executive position, this role offers the opportunity to build a sales function from the ground up. You will be responsible for converting existing opportunities, generating new business through proactive outbound activity and helping define the processes, messaging and commercial strategies that will support the company’s next phase of growth.
  
Key Responsibilities

• Own the end-to-end sales cycle across the UK, from prospecting and lead generation through to discovery, product demonstrations, negotiation and closing.
• Drive new customer acquisition, helping the business significantly expand its existing customer base and establish a strong market presence.
• Identify, target and develop relationships with letting agencies, property management businesses and other relevant organisations within the UK property sector.
• Engage senior decision-makers, including business owners, Managing Directors, Heads of Property Management and operational leaders.
• Convert existing warm opportunities while developing a consistent and scalable outbound prospecting strategy.
• Leverage existing industry relationships and networks to generate new business opportunities and accelerate market penetration.
• Work closely with senior leadership to develop and refine the company’s go-to-market strategy, sales messaging and customer acquisition approach.
• Help establish the foundations of a structured sales function, including CRM processes, pipeline management, forecasting and repeatable sales methodologies.
• Identify high-potential customer segments, ideal customer profiles and use cases to improve sales effectiveness and market positioning.
• Deliver consultative product demonstrations, clearly communicating the commercial and operational value of the company’s technology.
• Build a deep understanding of customer challenges and provide actionable market feedback to the product and engineering teams.
• Experiment with different prospecting strategies, sales approaches and commercial messaging to identify the most effective routes to market.
• Take ownership of pipeline development, sales performance and new business revenue generation.
• Contribute to the long-term development of the commercial function, with the opportunity to support future team expansion as the business scales.

Requirements

• Proven sales experience within the UK property industry is essential, ideally selling PropTech, property management, lettings or maintenance software solutions.
• An established network within the UK lettings agency sector is a key requirement, with existing relationships among agency owners, Managing Directors and senior property management decision-makers.
• Demonstrable track record of generating new business, managing the full sales cycle and consistently closing deals within the property sector.
• Strong understanding of the UK lettings and property management landscape, including the operational challenges, commercial priorities and buying behaviours of letting agencies.
• Experience selling B2B SaaS or technology solutions, ideally within PropTech or a closely related market.
• Confident outbound prospecting capabilities, with the ability to independently identify opportunities, open doors and build pipeline without relying heavily on inbound leads.
• Experience conducting discovery calls, delivering product demonstrations and navigating commercial negotiations with senior stakeholders.
• Entrepreneurial mindset, with a genuine interest in building sales processes, testing new approaches and contributing to the wider commercial strategy.
• Comfortable operating in an early-stage environment with limited existing infrastructure, evolving priorities and significant autonomy.
• Strong commercial instincts, with the ability to identify attractive customer segments, understand buying motivations and adapt sales strategies accordingly.
• Consultative and relationship-led selling approach, with the ability to build credibility and establish long-term relationships within the property industry.
• Strong interest in technology and product development, with the ability to translate customer feedback into actionable insights for internal teams.
• Previous experience within an early-stage startup, high-growth technology business or founding commercial team would be highly advantageous.
• Experience developing outbound sales strategies, implementing CRM processes or building repeatable sales methodologies would be beneficial.
• Self-motivated, resourceful and comfortable taking full ownership of commercial outcomes in a hands-on role.
• Ambitious and growth-oriented, with the potential to take on broader commercial or leadership responsibilities as the company expands.
• A founder-like mentality, combining initiative, resilience and a genuine enthusiasm for helping build and scale a business.