About the Role
Our Client is seeking an experienced VP of Growth Marketing to lead the development and execution of its growth strategy, with responsibility for accelerating customer acquisition, increasing conversion and driving sustainable revenue growth.
This senior leadership role will oversee key areas of the marketing function, including growth and product marketing, ensuring activity across the customer journey is closely aligned with wider commercial objectives.
The VP of Growth Marketing will be responsible for building a scalable, data-led growth engine that strengthens demand generation while improving activation, adoption and ongoing customer engagement. Working cross-functionally with commercial, product and customer teams, they will identify opportunities to optimize performance across the funnel and maximize long-term customer value.
The successful candidate will combine strategic thinking with strong operational execution, bringing a rigorous approach to performance measurement, experimentation and optimization. They will be comfortable using customer and commercial data to inform investment decisions, prioritize growth opportunities and develop marketing programmes that deliver measurable business impact.
Key Responsibilities
Growth Marketing & Demand Generation
- Define and lead a multi-channel growth strategy focused on generating qualified demand, accelerating pipeline and supporting revenue growth.
- Oversee the performance of digital acquisition channels, including paid media, organic search, website conversion, email, partner-led campaigns and emerging channels.
- Build a balanced acquisition model that reduces reliance on individual channels and creates scalable, repeatable sources of growth.
- Continuously evaluate campaign and channel performance, reallocating investment based on conversion, efficiency and commercial impact.
Performance, Data & Optimization
- Establish a rigorous, data-led approach to marketing performance, with clear KPIs across acquisition, conversion, engagement and revenue contribution.
- Develop effective measurement and reporting frameworks that provide leadership with visibility into marketing performance and future growth opportunities.
- Use metrics such as acquisition cost, lifetime value, funnel conversion and marketing-sourced revenue to inform budget allocation and strategic decision-making.
- Work closely with Sales, Finance and Revenue Operations to strengthen attribution, forecasting and alignment between marketing investment and business outcomes.
Customer Growth & Lifecycle Marketing
- Develop marketing programmes that support customers beyond initial acquisition, with a focus on activation, engagement, adoption and long-term value.
- Partner with Product and Customer teams on launches, customer communications and initiatives designed to increase awareness and utilization of the platform.
- Ensure messaging remains consistent and relevant throughout the customer journey, from initial awareness through to established customer relationships.
- Identify opportunities to use lifecycle marketing to strengthen retention, deepen engagement and support expansion within existing accounts.
Account-Based & Strategic Growth
- Shape and execute an account-based marketing strategy focused on high-value prospects and strategic enterprise accounts.
- Partner closely with Sales to define target segments, prioritize accounts and develop coordinated campaigns that create and accelerate commercial opportunities.
- Develop targeted programmes that engage multiple stakeholders within complex organizations and support longer enterprise buying cycles.
- Use customer, account and market intelligence to identify opportunities for deeper penetration, account expansion and continued growth across strategic customer portfolios.
Requirements
- Significant experience in senior growth, demand generation or revenue marketing roles, ideally gained within scaling B2B technology businesses.
- A strong track record of building and leading high-performing marketing teams, with ownership of both strategy and execution.
- Demonstrated success developing growth programmes that have delivered measurable improvements across pipeline, customer acquisition, conversion, engagement and revenue.
- Extensive knowledge of modern B2B acquisition strategies, including performance marketing, account-based marketing, organic growth, lifecycle campaigns and conversion optimization.
- Strong understanding of marketing technology and automation, with experience using CRM and marketing platforms to build scalable, measurable growth programmes.
- Highly analytical, with the ability to translate performance data and customer insights into clear commercial priorities and investment decisions.
- Proven experience partnering with Sales, Product, Customer and senior leadership teams to align marketing activity with broader company objectives.
- Confident operating at executive level, with strong communication skills and the ability to clearly articulate marketing strategy, performance and commercial impact.
- Familiarity with emerging AI-enabled marketing technologies and an understanding of how new tools can improve efficiency, targeting and campaign performance.
- Experience within B2B SaaS, PropTech, FinTech, InsurTech, marketplace or other technology-led environments would be highly advantageous.
- A relevant degree or equivalent professional experience in Marketing, Business, Communications or a related discipline.
