Marketing Manager

About the Role
  
Our client is looking for an experienced Marketing Manager to define how its products, platform capabilities and innovations are positioned, launched and adopted in the market.
Acting as the strategic link between Product and go-to-market teams, this role will translate customer and market insights into compelling positioning, messaging and commercial strategies. The successful candidate will play a key role in bringing new products and capabilities to market, strengthening competitive differentiation and supporting expansion into new markets.
  
Key Responsibilities

• Develop and execute product marketing strategies across products, platform capabilities, integrations and new innovations.
• Define differentiated positioning, messaging and value propositions across key customer segments.
• Lead end-to-end go-to-market and commercialization strategies for product launches, new features and strategic initiatives.
• Partner closely with Product, Engineering, Sales, Customer Success, Marketing and Operations to ensure successful launches and market readiness.
• Lead competitive intelligence, customer research and market analysis, translating insights into recommendations for product strategy, pricing, packaging and roadmap priorities.
• Develop sales enablement materials including messaging frameworks, presentations, battlecards, demos and training.
• Manage product marketing throughout the full lifecycle, from initial concept and launch through adoption, expansion and ongoing optimization.
• Drive product awareness, feature adoption and long-term customer value in partnership with Growth Marketing and Customer Success.
• Support category positioning and thought leadership through strategic content, executive communications and industry engagement.
• Develop a strong understanding of AI-enabled product capabilities and translate complex technology into clear, credible, outcome-focused messaging for non-technical audiences.
• Monitor competitor and market developments to ensure positioning remains relevant and differentiated.

Requirements

• 8–10+ years of experience in Product Marketing, Go-to-Market Strategy or a related B2B SaaS marketing role.
• Bachelor’s degree in Marketing, Business, Communications or a related discipline.
• Proven experience leading successful product launches and commercialization strategies.
• Strong experience partnering with Product Management, Sales and other customer-facing teams.
• Excellent strategic thinking, positioning, storytelling, communication and presentation skills.
• Strong analytical capabilities with experience using customer, competitive and market insights to inform strategic decisions.
• Experience with multi-product platforms, integrations or technology ecosystems is advantageous.
• Familiarity with pricing, packaging, customer research and competitive intelligence.
• Experience within SaaS, technology, FinTech, InsurTech, marketplaces or similar environments is beneficial.
• Familiarity with AI/ML-enabled products and the ability to communicate their value clearly to non-technical audiences would be advantageous.