Growth Lead (Marketing)

About the Role
  
Our Client is seeking a Growth Lead to establish and scale the growth function within an early-stage technology business. This is a hands-on opportunity to define the company’s positioning, build its demand-generation engine, and create a repeatable go-to-market motion from the ground up.
The successful candidate will own the journey from initial market awareness through qualified pipeline, testing messaging and channels to determine what drives measurable results. This is a build-from-scratch role suited to someone who thrives with autonomy, moves quickly, and wants to shape how an emerging technology company takes its product to market.
  
Key Responsibilities

• Define and refine market positioning, messaging, and value propositions that resonate with target customers.
• Build and execute a multi-channel demand generation strategy across content, events, organic, social, paid, and other emerging channels.
• Own the marketing funnel from initial engagement through qualified sales opportunities.
• Develop campaigns that generate awareness, engagement, and measurable pipeline growth.
• Work closely with customers and Sales to understand buyer needs, objections, and behaviours and translate insights into effective campaigns.
• Test and optimize messaging, channels, and campaigns using clear performance metrics and data.
• Partner with leadership on broader go-to-market strategy, market development, and category positioning.
• Establish scalable growth processes, systems, reporting, and performance metrics.
• Build and lead a growth team as the function and business scale.

Requirements

• Proven experience building demand generation or growth programs from an early stage within a B2B technology environment.
• Demonstrated success generating measurable pipeline and commercial outcomes through marketing and growth initiatives.
• Strong understanding of positioning, messaging, customer acquisition, demand generation, and funnel optimization.
• Experience marketing innovative or emerging solutions to customers who may be unfamiliar with the technology or category.
• Highly analytical, with a test-and-learn approach to channels, campaigns, conversion, and performance.
• Comfortable working directly with customers and sales teams to develop a strong understanding of buyer behaviour.
• Hands-on experience using modern AI tools to improve marketing, research, content, automation, or operational workflows.
• Entrepreneurial and highly self-directed, with the ability to execute effectively with limited resources and structure.
• Comfortable balancing strategy with hands-on execution in a fast-moving, early-stage environment.
• Experience building or leading a growth or marketing team is advantageous.