A European PropTech View, with Andreas Frydén, Estate Logs

Welcome back to ‘A European PropTech View, by Dilan Omari-Clark’ our Q&A focused on European PropTech’s.

This week we speak to Andreas Frydén, CEO of Estate Logs.

About Estate Logs:

Digitising the property management ecosystem.

The platform calculates resource needs and ensures that caretaking and running maintenance is performed accordingly. Digitised reporting provides full transparency and automated control to property owners and brings them all the information they need in a split second.

The company was founded in 2017 in Stockholm.

At what point did you realise there was a gap in the market and that you had the product for it?

When we did our first POC. The result we got from this was enormous and from there we did another one and another one with the same results. Then we realize, we have to grab this opportunity and make something great with it.

What is a frequently asked question you get about your product?

How can you save up till 70%? Is it even possible?

What has Estate Logs done to promote sustainable actions within the property industry? 

Sustainability is a core value for us and when I say that it’s not just another cheesy statement. We believe that if you are not effective, you can not be sustainable. Just ask yourself, are you sustainable if you are inefficient with your water usage? Or your energy consumption? How about if you waste people’s time and money?

The core of Estate Logs is to automate through modern technology and make the property management sector more effective. We believe that is one of the most effective and fastest way to get to a more sustainable future within the Real Estate sector.

How is your business evolving and how’s that differentiated from the competition?

That is a tricky question and I don’t want to sound too arrogant but we believe that everything we do should create value for our customer. If it doesn’t do that, we can’t see why we should continue to build on that module/idea. We are also data driven in everything we do and I see that it’s a lot of companies that talk about data but when it boils down it’s more a dream than reality.

What are Estate Logs’ future plans?

We will continue to build out our platform using modern technology to help real estate owners get control over their property management in an easy and effective way.

Make a big prediction about the sector.

The current giants in our sector are unwilling to adapt to new business models, transparency and new technology so I am pretty sure that other big companies (that don’t have their core business in the Real Estate sector today) will come in and grab a big chunk of the market share when it comes to the property management market.