SectorResidential/ Multifamily Real Estate Innovation
Salary110,000 - 130,000 / Year
Our client is looking for an experienced Marketing Manager to define how its products, platform capabilities and innovations are positioned.
About the Role Our client is looking for an experienced Marketing Manager to define how its products, platform capabilities and innovations are positioned, launched and adopted in the market. Acting as the strategic link between Product and go-to-market teams, this role will translate customer and market insights into compelling positioning, messaging and commercial strategies. The successful candidate will play a key role in bringing new products and capabilities to market, strengthening competitive differentiation and supporting expansion into new markets.
Key Responsibilities
Develop and execute product marketing strategies across products, platform capabilities, integrations and new innovations.
Define differentiated positioning, messaging and value propositions across key customer segments.
Lead end-to-end go-to-market and commercialization strategies for product launches, new features and strategic initiatives.
Partner closely with Product, Engineering, Sales, Customer Success, Marketing and Operations to ensure successful launches and market readiness.
Lead competitive intelligence, customer research and market analysis, translating insights into recommendations for product strategy, pricing, packaging and roadmap priorities.
Develop sales enablement materials including messaging frameworks, presentations, battlecards, demos and training.
Manage product marketing throughout the full lifecycle, from initial concept and launch through adoption, expansion and ongoing optimization.
Drive product awareness, feature adoption and long-term customer value in partnership with Growth Marketing and Customer Success.
Support category positioning and thought leadership through strategic content, executive communications and industry engagement.
Develop a strong understanding of AI-enabled product capabilities and translate complex technology into clear, credible, outcome-focused messaging for non-technical audiences.
Monitor competitor and market developments to ensure positioning remains relevant and differentiated.
Requirements
8–10+ years of experience in Product Marketing, Go-to-Market Strategy or a related B2B SaaS marketing role.
Bachelor’s degree in Marketing, Business, Communications or a related discipline.
Proven experience leading successful product launches and commercialization strategies.
Strong experience partnering with Product Management, Sales and other customer-facing teams.
Excellent strategic thinking, positioning, storytelling, communication and presentation skills.
Strong analytical capabilities with experience using customer, competitive and market insights to inform strategic decisions.
Experience with multi-product platforms, integrations or technology ecosystems is advantageous.
Familiarity with pricing, packaging, customer research and competitive intelligence.
Experience within SaaS, technology, FinTech, InsurTech, marketplaces or similar environments is beneficial.
Familiarity with AI/ML-enabled products and the ability to communicate their value clearly to non-technical audiences would be advantageous.
"Great overall experience. Listen to my feedback and adjusted process and pipeline accordingly. Just the right amount of help to close the candidate...
Nitin Bhandari, CEO at Planera, IncClient
"From our very first interaction with the LMRE team, it was clear something is different in your firm. We operate with a high degree of urgency and both Romey and Poppy jumped in and understood our needs. The depth and breadth of your industry knowledge allowed us to interview and eventually hire someone that fits our team on every level - culture, background and selling style. We set a goal for an accepted offer a...
Derek Blackmore, President at AkitaBoxClient
"We have partnered with LMRE at a key stage of our growth, and they have been a huge help with finding us candidates for both our tech and commercial teams. Given their speciality in our space, they truly understand our needs and who would be a great fit for Hank. The communication throughout the process has been transparent and a very smooth, quick transition. I would highly recommend LMRE to any Real estate or PropT...
Jerremy Spillman, Chief Revenue Officer and Co-Founder at HankClient
"After slogging through the typical hiring process using Indeed for prior positions, we opted to use a recruiter for our most recent opening. We chose LMRE due to their expertise within the sustainability and ESG space, and I couldn't have been happier. Our consultant Romey spent a significant amount of time understanding our business, our values, and the candidate qualities we were after. All the candidates brought t...
Tommy Linstroth, Founder & CEO at Green BadgerClient
"I thoroughly enjoyed working with Romey and Jon on recruitment for a senior role in my team. Great communication and I thought the calibre of candidates they brought were very high and had done a great job of doing the ground work ahead of me meeting any of them. They understood what I needed and were able to flex when some of our parameters changed. Professional, very down to earth and we had fun in the process! I w...
Jo Knight, VP Product & Industry Marketing at Bentley SystemsClient
"Hey, I'm Chief Product Officer at Canvas. We engaged with LMRE through our CEO connection. And I'm happy we did! We were looking for a Product Manager for our Operations team. We needed not just a great PM but a subject matter expert in BIM (Building Information Modeling) space. At first, we thought that we might be looking for a unicorn, so we even increased the search geography from Europe to Europe+US. Luckily, LM...
Anton Yakubenko, Chief Product Officer at CanvasClient
"Great overall experience. Listen to my feedback and adjusted process and pipeline accordingly. Just the right amount of help to close the candidate"
Derek Blackmore, President at AkitaBoxClient
"From our very first interaction with the LMRE team, it was clear something is different in your firm. We operate with a high degree of urgency and both Romey and Poppy jumped in and understood our needs. The depth and breadth of your industry knowledge allowed us to interview and eventually hire someone that fits our team on every level - culture, background and selling style. We set a goal for an accepted offer and signed our candidate that very week. I will not hesitate to work with LMRE again, especially if Romey and Poppy are available!"
Jerremy Spillman, Chief Revenue Officer and Co-Founder at HankClient
"We have partnered with LMRE at a key stage of our growth, and they have been a huge help with finding us candidates for both our tech and commercial teams. Given their speciality in our space, they truly understand our needs and who would be a great fit for Hank. The communication throughout the process has been transparent and a very smooth, quick transition. I would highly recommend LMRE to any Real estate or PropTech companies who are looking for top tier candidates."
Tommy Linstroth, Founder & CEO at Green BadgerClient
"After slogging through the typical hiring process using Indeed for prior positions, we opted to use a recruiter for our most recent opening. We chose LMRE due to their expertise within the sustainability and ESG space, and I couldn't have been happier. Our consultant Romey spent a significant amount of time understanding our business, our values, and the candidate qualities we were after. All the candidates brought to us fit the bill, and we are able to narrow it down and bring our top choice on board. Romey's communication throughout the process was fantastic, and I really appreciate the level of service, which doesn't stop upon the hiring, but continues to ensure a proper fit both for the candidate and Green Badger."
Jo Knight, VP Product & Industry Marketing at Bentley SystemsClient
"I thoroughly enjoyed working with Romey and Jon on recruitment for a senior role in my team. Great communication and I thought the calibre of candidates they brought were very high and had done a great job of doing the ground work ahead of me meeting any of them. They understood what I needed and were able to flex when some of our parameters changed. Professional, very down to earth and we had fun in the process! I would highly recommend LMRE and Romey and Jon."
Anton Yakubenko, Chief Product Officer at CanvasClient
"Hey, I'm Chief Product Officer at Canvas. We engaged with LMRE through our CEO connection. And I'm happy we did! We were looking for a Product Manager for our Operations team. We needed not just a great PM but a subject matter expert in BIM (Building Information Modeling) space. At first, we thought that we might be looking for a unicorn, so we even increased the search geography from Europe to Europe+US. Luckily, LMRE were able to provide us with a flow of high-quality candidates. Lacey and the team have done great screening so most of the candidates have been advanced to multiple interview steps. And in ~1.5 months, we've hired an amazing candidate who checked all the boxes. I would highly recommend working with LMRE for at least very specialized roles in ConTech."
