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Special Edition: Blueprint 2023 - Building A Digital Future In Construction, with Julieta Moradei and Tabitha Francis


In this bonus episode of the Propcast, Tabitha is at Blueprint in Las Vegas, where she is joined by Julieta Moradei, Managing Partner and Founder at Overlay Capital, where they explore why the construction space has been slow to adopt technology, the startups that are leading the way in digitalisation, and Julieta dives into the Women in Construction Tech community.  

Women in Construction Tech is dedicated to empowering female founders, investors, and adopters to help create opportunities, and develop relationships for women driving innovation in the construction industry. Julieta explains some of the DEI trends she predicts to take full flow in the next 18 months and how she hopes to see more and more women coming into the construction space. 


Companies mentioned 



Antonia Soler  


Episode Highlights 

  • Julieta talks us through her journey into the construction space 
  • They discuss why the construction industry is so under-digitalised compared to that of other sectors. 
  • The lack of adoption of technology past Series B 
  • Julieta’s experience in the VC space 
  • The ‘missing middle’ that is the biggest barrier to technology adoption in construction 
  • The Women in ConTech platform and their mission  


Key Takeaways  

  • That’s when I realized that in order for you to actually be able to adopt technology in the space, you need to have a catalytic pilot project – Julieta  
  • It’s one of the largest markets in the world in terms of its value, yet least digitized. – Julieta  
  • But I think what’s going to be even more interesting is solutions that are integrating together and bringing a lot of these point solutions together – Julieta  


About our guest 

Julieta Moradei 

Julieta is the Managing Partner of the recently launched Overlay Capital Build. Overlay Build is part of the asset manager, Overlay Capital. Overlay Build is a consultancy working to accelerate adoption of critical digital transformation technologies in the built environment by connecting innovative technologies with adopters. We specialize in advising technology adopters with significant real estate holdings like multinational corporates, contractors and real estate developers in need of innovative digital technology solutions. We can help you identify solutions that can address their project needs, develop adoption and implementation strategies at an organizational and project level, and track financial and impact ROI of technologies.  

Julieta is a structural engineer and architect, turned social entrepreneur, and venture capitalist investing in early-stage startups mitigating the biggest barriers in the built environment. Her unique path from technical design to VC, has led her to hyperfocus on innovation in the construction industry, and empowering entrepreneurs through catalytic partnerships for the past decade.

Her career path ranges from technical engineering to venture capital: from structural engineering at Disney and Arup, to creating an R&D team to mitigate the biggest barriers in the housing crisis, to then launching and managing a venture capital firm investing in construction technology. As a founding member and former Partner of Hometeam Ventures, Julieta launched, fundraised, and managed operations of the venture fund investing in early-stage start-ups bringing breakthrough technology to the world’s largest – but least innovative – industries: construction and housing. This was a spin-off from New Story Homes (YCombinator) where she kickstarted and led as Head of R&D. New Story Homes built over 3,000 homes across Latin America, and in 2018, invested in ICON and built the world’s first 3D printed housing technology; in 2022, ICON raised its Series B with a $2B valuation and has partnerships with NASA, HUD, etc.

Her passion is to pursue impact-driven projects through innovation and entrepreneurship to digitize the built environment. She has an M.S. in structural engineering from UC Berkeley, a bachelor’s in structural engineering and architecture, and a research assistant in Boston, Berkeley, and Switzerland. Her academic and industry research in AEC is focused on circular economy, virtual reality, automated drone inspection, resiliency, and sustainability. Julieta is passionate about bridging the gap between architecture, engineering, and construction through collaborative design to maximize innovation for social impact and climate change. If you would like to learn more, feel free to send me a message or email me at 


Overlay Capital 

Overlay Capital is an US-based asset manager investing in venture and private equity across the sustainable technology spectrum from innovation to infrastructure, with a focus on overlooked and hard-to-access opportunities. We seek to capture the opportunity driving the mega-trend toward sustainable technologies that will reshape industries and propel our economy for decades to come, with a commitment to superior risk-adjusted returns. For more information, please visit us at 


About our host  

Tabitha Francis 

Tabitha spearheads all multifamily and residential related recruitment across North America at LMRE  which has rapidly become the market-leading global built environment recruitment platform and search consultancy. Tabitha has worked with clients from pre-seed to Post IPO, on searches from entry level to C Suite. Since she started 2.5 years ago, the North American Client base has gone from 25 to 100+ and they now have a successful series of ‘Built Environment Bulletins’ showcasing growing businesses and innovative products and platforms in the space. 

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