VP of Marketing

About the Role
  
Our client is seeking an experienced VP of Marketing to lead the development and execution of its marketing strategy and drive brand awareness, demand generation, customer acquisition, and revenue growth across a global market. This is a strategic leadership opportunity for a commercially minded marketing executive who can build and scale a high-performing marketing function while delivering measurable business impact.
The successful candidate will play a key role in shaping the company’s go-to-market strategy, positioning, and brand, leveraging data, technology, and market insights to identify growth opportunities and strengthen the company’s competitive position. Working closely with senior leadership and cross-functional stakeholders, they will ensure marketing initiatives are closely aligned with sales, product, customer, and broader business objectives.
This role is ideally suited to a data-driven and creative marketing leader who thrives in a fast-paced, high-growth environment and is comfortable balancing long-term strategic planning with hands-on execution.
  
Key Responsibilities

• Develop and execute a comprehensive marketing strategy that supports revenue growth, customer acquisition, market expansion, and long-term business objectives.
• Own the company’s go-to-market marketing strategy, ensuring clear positioning, differentiated messaging, and effective execution across target markets and customer segments.
• Lead demand generation and growth marketing initiatives, developing scalable programs that generate qualified pipeline and contribute directly to revenue.
• Define and evolve the company’s brand strategy, positioning, messaging, and market presence to strengthen awareness and competitive differentiation.
• Lead, mentor, and develop the marketing team, fostering a culture of accountability, creativity, collaboration, and continuous improvement.
• Partner closely with Sales to establish strong marketing and sales alignment, optimize lead management, improve conversion, and ensure marketing activities support pipeline and revenue goals.
• Collaborate with Product and other internal teams to develop compelling product positioning, messaging, launch strategies, and sales enablement materials.
• Use customer research, competitive intelligence, market trends, and performance data to identify new opportunities and inform marketing and business strategy.
• Own the marketing technology stack, CRM integration, automation platforms, analytics, and other tools required to improve marketing effectiveness, attribution, visibility, and scalability.
• Establish and monitor key marketing metrics and KPIs, including pipeline contribution, customer acquisition, conversion, campaign performance, and return on marketing investment.
• Develop and manage the marketing budget, allocating resources effectively across channels and initiatives based on business priorities and measurable performance.
• Oversee integrated marketing programs across relevant channels, including digital marketing, content, events, partnerships, communications, and account-based marketing.
• Build scalable marketing processes, reporting frameworks, documentation, and best practices to support continued business growth and operational consistency.
• Represent the market and customer perspective within the leadership team, ensuring customer needs, competitive dynamics, and market opportunities inform strategic decision-making.

Requirements

• Significant experience in senior marketing leadership roles, ideally including VP, Head of Marketing, or equivalent responsibilities, with a proven track record of driving measurable business growth.
• Strong background within a SaaS, technology, or software environment, with a deep understanding of B2B marketing, customer acquisition, and recurring-revenue business models.
• Demonstrated experience developing and executing marketing and go-to-market strategies aligned with ambitious commercial and revenue objectives.
• Proven success building demand generation programs that generate qualified pipeline and demonstrate measurable contribution to revenue.
• Experience developing brand positioning, messaging, product marketing, and competitive differentiation in complex or rapidly evolving markets.
• Demonstrated experience building, leading, and developing high-performing marketing teams, including coaching leaders and creating scalable organizational structures.
• Strong commercial acumen and a thorough understanding of the relationship between marketing, sales, pipeline development, customer acquisition, and revenue growth.
• Analytical and data-driven mindset, with experience defining KPIs, measuring marketing effectiveness, evaluating attribution, and using insights to optimize investment and performance.
• Strong understanding of CRM, marketing automation, analytics, and marketing technology platforms, with the ability to evaluate and implement new tools where appropriate.
• Excellent communication, leadership, and stakeholder management skills, with the ability to influence senior executives and collaborate effectively across Sales, Product, Customer Success, Operations, and other functions.
• Strong project management and organizational capabilities, with the ability to manage multiple strategic priorities and initiatives simultaneously.
• Comfortable operating in a high-growth, fast-paced environment, with the adaptability, initiative, and execution focus required to succeed in an evolving organization.
• Experience marketing to geographically distributed or international customer bases would be highly advantageous.
• Willingness and ability to travel as required to support customers, industry events, team collaboration, and broader business objectives.