Mid-Market Sales Associate

About the Role
  
Our client is looking for a driven and results-oriented Mid-Market Sales Associate to support revenue growth through a combination of new business acquisition, account expansion, and customer retention. This role is responsible for building strong customer relationships, identifying growth opportunities, and guiding prospects and clients through the entire sales journey.
  
Key Responsibilities
  
Business Development & Account Growth

• Develop and execute outbound prospecting strategies through a variety of channels, including cold outreach, referrals, networking, social selling, and industry events.
• Identify, engage, and build relationships with decision-makers and key stakeholders within target accounts.
• Generate, qualify, and advance a consistent pipeline of new business opportunities.
• Drive growth within existing accounts by identifying expansion opportunities and increasing solution adoption.
• Conduct regular business reviews to understand customer objectives, strengthen relationships, and uncover new opportunities.
• Create and execute account plans focused on retention, expansion, and long-term customer success.
• Apply strategic account-based selling techniques to expand relationships within larger organizations.
• Maintain a strong understanding of market trends, customer challenges, and competitive solutions.

Sales Execution & Customer Engagement

• Lead consultative discovery conversations to understand customer needs, operational challenges, and business priorities.
• Deliver tailored product demonstrations and solution presentations to prospective and existing customers.
• Develop business cases and ROI-driven recommendations that clearly articulate value.
• Manage opportunities through the full sales cycle, from prospecting and qualification through proposal development, negotiation, and handoff to implementation teams.
• Collaborate cross-functionally with Customer Success, Marketing, Product, and Operations teams to deliver a seamless customer experience.
• Maintain accurate CRM records, pipeline visibility, and sales forecasts.
• Consistently advance opportunities while providing a high-quality customer experience.

Performance & Revenue Growth

• Achieve or exceed targets related to new customer acquisition, account expansion, and revenue growth.
• Maintain a healthy pipeline through consistent prospecting and business development activity.
• Drive increased customer adoption and utilization across assigned accounts.
• Contribute to overall business growth through a balanced focus on acquisition, retention, and expansion.
• Foster strong customer relationships that support long-term satisfaction and loyalty.

Requirements

• Proven experience in B2B sales, SaaS, technology, or other solution-oriented sales environments.
• Demonstrated success in both new business development and account growth.
• Strong prospecting, negotiation, and closing skills.
• Experience managing complex sales cycles involving multiple stakeholders and decision-makers.
• Ability to build credibility and establish trusted relationships with customers at various levels of an organization.
• Excellent communication, presentation, and consultative selling skills.
• Strong organizational skills with the ability to manage multiple opportunities simultaneously.
• Results-driven mindset with a track record of meeting or exceeding sales goals.
• Comfortable working in a fast-paced, growth-focused environment.
• Collaborative approach and ability to work effectively across cross-functional teams.