Growth Marketing Lead

About the Role
  
Our client is looking for their first dedicated Growth Marketing Lead to help drive the next stage of the company’s expansion. Having already established a proven sales process and built a platform that is central to the business, they are now focused on scaling growth with the backing and resources to support it.
  
Key Responsibilities

• Drive growth across both sides of the platform by increasing customer acquisition, re-engaging inactive users, and identifying opportunities to improve retention.
• Develop and execute strategies to attract new users while ensuring supply and demand remain balanced as the business scales.
• Identify and leverage the most effective growth channels, whether through digital marketing, events, partnerships, community engagement, or direct outreach.
• Own and evolve the company’s market positioning, brand presence, and messaging to ensure a clear and compelling value proposition.
• Design, execute, and measure growth experiments from end to end, using data and insights to inform decisions and optimise performance.
• Leverage modern AI tools and technologies to increase efficiency, accelerate execution, and maximise impact.
• Collaborate closely with product and technology teams, translating customer and market insights into product improvements and helping communicate new developments back to users.
• Partner with senior leadership to evaluate opportunities, challenge assumptions, and make informed decisions on which initiatives to scale, refine, or discontinue.

Requirements

• 4-7 years of experience in growth, marketing, or customer acquisition roles, with a strong emphasis on ownership, impact, and results rather than tenure alone.
• Demonstrated success in driving customer acquisition, engagement, and retention, supported by measurable outcomes and business impact.
• Adaptable, empathetic, and commercially minded, with the ability to engage and communicate effectively with a wide range of audiences and stakeholders.
• A creative problem-solver who combines growth thinking with product awareness, and enjoys generating ideas, testing hypotheses, and making data-informed decisions.
• Experience using AI-powered tools and automation to improve workflows, increase efficiency, or accelerate business outcomes.
• A builder mentality, with experience operating in early-stage, high-growth, or entrepreneurial environments where you’ve had significant ownership and responsibility.
• Proven ability to take initiatives from concept through execution, helping to establish and scale processes, functions, products, or growth channels from the ground up.
• Comfortable working autonomously, prioritising effectively, and balancing strategic thinking with hands-on delivery.