ABM & Field-Based Marketing Manager

About the Role
  
Our client is seeking a commercially minded Field-Based Marketing professional to lead account-based marketing activity across a defined portfolio of strategic enterprise accounts spanning Europe, the US and APAC.
This is a highly relationship-led role, focused on building awareness, credibility and engagement with key buyers and influencers well ahead of formal procurement processes. Working closely with Sales and Customer Success, you will help strengthen relationships within priority accounts and support strategically important new-business and growth opportunities.
Success will be measured by the strength of relationships developed, access to relevant decision-makers and industry networks, and the commercial opportunities influenced through field marketing activity.
  
Key Responsibilities

• Develop detailed intelligence across named accounts, including organisational structures, key decision-makers, renewal cycles and relevant market developments.
• Deliver targeted account-based activity designed to build awareness, engagement and credibility within the institutional commercial real estate market.
• Plan and execute high-value events, including executive roundtables, dinners, industry events and trade shows, ensuring activity is aligned with specific account and commercial objectives.
• Partner closely with Sales and Customer Success teams to provide hands-on marketing support for significant new-business and strategic account opportunities.
• Establish consistent approaches to field marketing planning, budgeting, execution and performance reporting across international markets.
• Translate market intelligence—including property trends, ownership changes, organisational developments and senior appointments—into timely commercial and account-based activity.

Requirements

• Approximately 3–6 years’ experience within field marketing, account-based marketing, business development or a similar commercially focused role in B2B SaaS or enterprise technology.
• Demonstrable experience building and maintaining strong relationships with senior commercial stakeholders.
• Proven ability to manage events end-to-end, from initial concept and planning through to delivery and post-event follow-up.
• A credible and professional presence, with the confidence to engage senior decision-makers within large or institutional organisations.
• Strong written and verbal communication skills.
• Experience using CRM, sales intelligence and prospecting platforms such as HubSpot, LinkedIn Sales Navigator or comparable tools.
• Willingness to travel regularly and build relationships through meaningful face-to-face engagement across international markets.
• A proactive, self-starting approach with strong initiative, commercial awareness and creativity in execution.
• Experience within PropTech or commercial real estate would be advantageous, as would an established network within the sector.
• Experience delivering campaigns across multiple international markets is desirable.
• Familiarity with sales intelligence, enrichment or conversation intelligence platforms would be beneficial.