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A Nordic PropTech View with Sebastian Oderstedt, Boxxy


Welcome to ‘A Nordic PropTech View’, with Sanna Walfridsson our Q&A focused on Nordic PropTech’s.

Our Q&A series is an opportunity for our Nordic team, headed by Sanna Walfridsson to discuss all things PropTech, Start-ups, and Career with different founders from across the region. Each week we will ask PropTech innovators burning questions and quiz them about their product, we hope you find it insightful and enjoy getting to know the founders as much as we have.

This week we have been in touch with Sebastian Oderstedt, Founder of Boxxy.

Boxxy makes grocery last-mile deliveries sustainable from both an economic and environmental perspective. The company has created a unique delivery box adapted for food that enables innovative delivery solutions.

What is your view on the Swedish PropTech market?

This country is, on average, incredibly innovative and it is feasible to develop a lot of products here that it would not have been possible to develop a few years ago, due to digitization and user willingness-to-adopt.

Sweden has definitely raised interest in the PropTech market, but we still think it could be defined within this specific space as slower to adopt for different kinds of solutions. However, the area that Sweden excels at, where we see, is in the urban delivery space.


What are some of the challenges you have been facing?

One of the hardest parts for us, getting started, was figuring out how to best communicate to and onboard customers. Through iterative testing we have been able to develop a unique onboarding process that engages customers and keeps them returning. We think this is common for many companies that are introducing new technologies that redefine everyday routines, so it is important to emphasize gains and fully understand the customers’ needs in order to develop something and communicate with them how you are meeting them.


What opportunities do you see in the market following Covid-19?

With many people staying at home, the delivery market was disrupted largely as person-to-person contact became limited. People have grown more accustomed to these lifestyles and we expect to see the parcel locker market grow more, along with people continuing to prefer this smooth and contactless process.


What are your expansion plans?

Right now we have expansion plans to urban areas in Sweden outside of Stockholm, including Malmö and Gothenburg. The year following, we hope to expand internationally.


Can you share your predictions for the Swedish PropTech sector?

The Swedish PropTech market is facing a new stage of digitization as generally, we are entering a more digitalized society. Consumers are expecting the speed of the property market to match that of many other industries. With younger people in these regions renting and buying homes, more integrated areas are likely to be a trend that people are looking for. We think smart home options are going to be a big next move, allowing people to make everyday habits easier. This also means that easier deliveries are expected to be on the market, with shorter delivery times.

LMRE are specialist PropTech recruiters, if you need help growing your business or making any key hires please get in touch via the form below!

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