Regional Sales Manager

About the Role
  
Our client is seeking an experienced and commercially driven Regional Sales Manager to support continued business growth within an established international territory.
This is a strategic, customer-facing role responsible for driving revenue growth by identifying new business opportunities, developing key customer relationships, and expanding market presence. The successful candidate will take ownership of their territory, implement regional sales strategies, and work closely with internal teams to deliver sustainable commercial growth. This role offers the opportunity to play a key part in the continued success of an innovative, international organisation operating within a fast-growing technology sector.
  
Key Responsibilities

• Develop, manage, and grow a network of channel partners, resellers, and distributors, ensuring strong commercial performance and long-term partnerships.
• Identify, recruit, and onboard new partners in strategic territories to expand regional coverage and strengthen the company’s market presence.
• Work closely with partners to generate, develop, and convert sales opportunities, providing support throughout the sales cycle to maximise revenue growth.
• Create and execute a regional sales strategy, identifying priority markets, target customers, and high-growth industry sectors to drive business expansion.
• Lead direct sales activities for key strategic accounts and territories without partner representation, managing opportunities from initial engagement through to successful close.
• Build and maintain strong relationships with customers and stakeholders, acting as a trusted advisor and delivering an exceptional customer experience.
• Monitor market trends, competitor activity, and customer requirements, providing valuable commercial insights to support product development and overall go-to-market strategy.
• Represent the business at customer meetings, partner engagements, trade exhibitions, and industry events to strengthen brand awareness and develop new business opportunities.
• Maintain accurate sales forecasts, pipeline management, and CRM records, ensuring visibility of opportunities and reliable reporting to senior leadership.
• Consistently achieve and exceed regional sales targets while contributing to the company’s overall commercial growth strategy.

Requirements

• A minimum of 5 years’ experience in B2B sales, with a proven track record of consistently achieving or exceeding sales targets and securing new business opportunities.
• Demonstrated success in developing and managing channel partners, resellers, or distributor networks to drive sustainable revenue growth.
• A proactive, results-driven approach with a strong new business development mindset and the ability to identify and convert opportunities through strategic prospecting.
• Experience managing both partner-led sales and direct enterprise sales cycles, with the ability to navigate complex negotiations and close high-value deals.
• Strong commercial and negotiation skills, with the ability to build trusted relationships with partners, customers, and key stakeholders.
• Proficiency in using CRM platforms (such as HubSpot, Salesforce, or similar) to manage sales pipelines, forecast revenue, and maintain accurate customer records.
• Excellent communication and presentation skills, with fluent English required. Additional proficiency in one or more Western European languages (such as French, German, Spanish, Italian, or Dutch) would be advantageous.
• Willingness and ability to travel regularly across Western Europe (up to approximately 60%) to support customers, partners, and business development activities.