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Senior Product Marketing Manager

LocationEurope, Berlin
Published23rd August
SectorSmart Buildings/ Smart Homes
Job Type
Job TypePermanent
ConsultantVenetia Lambrick

PropTech Senior Product Marketing Manager role based in Berlin, Germany

Our client is an up-and-coming Berlin start-up in the field of energy/proptech and currently has a position as Senior Product Marketing Manager available. They move the generation issue of climate protection.


Your Tasks
  • You are responsible for multi-channel B2B acquisition campaigns
  • You generate new B2B leads in cooperation with the SaaS and Marketing department
  • You create SaaS content strategy and manage the list of sales channels for campaigns
  • You will define key SaaS USPs and align them with core messaging across campaigns/channels to increase conversion rate
  • You work closely with the Product, SaaS, Growth, Design, Tech and Sales departments to define go-to-market strategies
  • You will work with sales to develop targeted sales materials including pitch decks
  • You create reports to track campaign effectiveness based on traffic, conversion and customer acquisition cost
  • You will develop a strategy to increase brand awareness


  • You have successfully completed a degree in economics, natural sciences, business administration, marketing or similar
  • You have 2+ years of experience in product marketing management, ideally in a proptech or service-related, B2B-oriented, high-performing company
  • You are very customer-centric and go the extra mile to create great customer experiences
  • You are an excellent communicator, enjoy working in a team, enjoy working with developers and designers and have very good interpersonal skills
  • You have strong analytical, quantitative and problem-solving skills to master complex, data-driven systems
  • You are detail-oriented and ensure that their products are not only fantastic for customers, but also meet all regulatory requirements
  • You are interested in a dynamic start-up environment with a lot of creative freedom
  • You speak fluent German and English
  • You are always interested in improving things and proactively bring your own new ideas and make data-driven decisions without fear of making mistakes
  • You value transparency, friendly cooperation and diversity.
  • You are a team player and fun to work with


Nice to Have
  • You have experience
  • with project management in the B2B area
  • in the area of supply chain, energy industry, IoT, disposition or assembly with frontend and backend programming
  • in the design for different groups of people (supply chain stakeholders, dispatchers, customer success managers) and in the interaction design with hardware products


What They Offer You
  • A job with purpose: working on a socially very meaningful topic (more energy transparency, clear CO₂ savings, fair billing of energy costs).
  • A young and performance-oriented team in an innovative, up-and-coming company
  • First-hand insights and opportunities to help shape the development of a start-up that will soon make its way into other European countries as well
  • Varied role with the opportunity to quickly take on more responsibility and move up within the company
  • Hybrid working model with option for mobile working to allow room for your individual preferences
  • As well as 5 days educational leave per year, we also offer further internal training and regular knowledge sharing
  • Company pension scheme
  • Urban Sports Club membership or heyday account with a variety of perks & benefits
  • Access to regular sessions for physical and mental health (Actio Teams)
  • An office in the heart of Berlin (Friedrichshain-Kreuzberg) incl. a good supply of drinks, fruit, muesli and snacks 🙂

LMRE Tech consultant

Venetia Lambrick

Venetia Lambrick

+44 (0)20 3833 2269


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