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Head of Sales, North Asia

LocationAPAC, Hong Kong
Published21st October
SectorCommercial Real Estate Innovation
Job Type
Job TypePermanent
ConsultantFreddie Pascoe

PropTech Head of Sales role, North Asia based in Hong Kong

JOB TITLE:        VP Sales, North Asia

LOCATION:       Hong Kong

Our client is one of the fastest growing global proptech firms moving rapidly into their next stage of hypergrowth. Established in London in 2006, our client was created to solve the complex operational, everyday challenges for flexible workspaces, the largest growing segment in the commercial office market.

They believe the office environment of the past is no longer – the staid, the unresponsive and the impersonal – will be replaced with space-as-a-service and tech-oriented environment that has already attracted the world’s largest enterprise users. Today, flex workspace accounts for less than 2% of the office space market and current growth estimates that will reach 30% by 2030. Traditional landlords need to adapt and have already started doing so, especially in light of COVID. The opportunity is massive.

In 2019, our client became a publicly traded company on the London Stock Exchange and currently has offices in London, New York City, Los Angeles, and Hong Kong. They have customers across 28 countries.


They have built the only private cloud network to service the flexible workspace and commercial real estate industry which underpins our SaaS platforms. They simplify the day-to-day management of office buildings and the provisioning of secure wifi, internet and digital infrastructure services to tenants. Their platforms automate key tasks and processes and help flexible workspace providers deliver highly efficient, customer-centric workspace solutions. Their partners include some of the largest landlords and flex operators in the world, as we deliver an end-to-end, scalable solution by leveraging our 15 years of experience and our 100+ team of award-winning developers and engineers.



The VP Sales, North Asia role is an exciting opportunity to help lead the company’s expansion and growth in the region. Working closely with Asia Pacific leadership, this professional will be responsible for building and managing a high-performing, market-leading sales organization that achieves the company’s revenue and profitability goals.

The successful candidate will be a highly motivated professional with a strong sales/business development capability gained within the commercial real estate sector. S/he should have a demonstrated people management track record in addition to high-volume, high-velocity deal success. S/he should also have an established network in the real estate industry and a verifiable track record achieving aggressive growth.

Initially targeting the Hong Kong, Singapore, and Australia markets, our client will eventually cover the entire Asia Pacific region. The North Asia territory currently includes Greater China, Japan, and Korea. This professional will have broad strategic oversight of the territory and manage major customer relationships, and corresponding travel should be expected.


  • Build and lead a regional proptech sales organization whose customers include the world’s
  • leading landlords, asset managers, operators, and other industry stakeholders.
  • Leverage existing relationships to create new business across different customer segments in the office asset class, particularly in Hong Kong.
  • Grow business with existing customers to maximize coverage within real estate portfolios.
  • Execution and management of revenue-generating initiatives, with a focus on creating and driving strategies and tactics that enable profitable and sustainable growth. This includes setting performance metrics for the organization, customer segmentation, and submarket resource allocation.
  • Achievement of Recurring Revenue goals and other KPI targets.
  • Enable growth through business partnerships with real estate service firms, consultants, and other professional organizations participating in the sector.
  • Be a public advocate for the company and product in the industry through appearances in media, industry forums, and other venues.

Work with the sales leadership team to:

  • increase brand awareness and market visibility.
  • create and maintain a world-class, attractive, enjoyable company culture.
  • promote a diverse and inclusive work environment.


  • 10+ years of commercial real estate experience, ideally within a major Asia Pacific market.
  • An understanding how an office building is developed, financed, managed, leased, and operated.
  • A track record of, and aptitude and energy for, driving commercial success.
  • Strong leadership and management capability, with a focus on delivering results.
  • Demonstrated ability to foster relationships and maintain enduring executive client relationships.
  • Ability to take complicated, multi-faceted concepts and simplify them for an audience.
  • Excellent judgment, with ability to drive decision-making and manage multiple initiatives simultaneously.
  • Ability to thrive in a fast-paced, dynamic, and sometimes unstructured environment.
  • Outstanding presentation skills in both verbal and written communications.
  • Collaborative nature and ability to build productive working relationships with colleagues across the entire organization.
  • Natural leadership skills with passion for continued professional development.
  • Gravitas to represent the company to the broader real estate markets.
  • Strong financial modelling and analytical capabilities.
  • Experience within proptech is a plus.
  • Full fluency in English. Cantonese, Mandarin, Korean, and/or Japanese language is a plus.


  • Passion for Real Estate, Proptech and SaaS.
  • Bold, ambitious and assertive.
  • An entrepreneurial spirit, including a relentless work ethic and high degree of self- motivation.
  • Clear desire to overachieve and develop within the business.
  • Commercial mindset with creative problem-solving skills.

LMRE APAC consultant

Freddie Pascoe

Freddie Pascoe

020 4530 7478


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