Marketing Manager

Who They Are:

Our client is a fast-growing technology-enabled short-let / holiday management company, originally founded in London in 2015 and now with 56 locations across the UK and counting.

They manage hundreds of properties on multiple platforms, including Airbnb, Booking.com and their recently launched Direct bookings site.

They are a fast-paced business, backed by a prominent VC firm and are expanding rapidly. You therefore will have a great opportunity to be right where the action is, and get involved in the incredible journey of growing a business!

Their vision is to become the biggest short-let ecosystem globally by constantly improving experiences for their hosts, guests and franchisees.

The Role

The UK Marketing Manager will report to our client’s Marketing Director and lead the planning, implementation, optimisation and reporting for their performance marketing initiatives to help drive enquires and brand awareness for their UK-based network. Having a holiday let property background (or similar) is a must.

Core Responsibilities

• Creating and executing a strong marketing strategy and execution
• End-to-end management of performance marketing activity across all
• Supporting and developing traditional marketing activity across different market segments and working closely with our client’s network to implement and optimise performance.
• Managing their 6 figure digital budgets and campaigns across all digital and social channels to drive strong return on investment and efficient customer acquisition cost.
• Marketing and Sales are joined at the hip at the company, therefore, working collaboratively with Sales to keep a replenished pipeline of enquires.
• Ensure budget is spent across performance channels
• Develop a regular reporting framework for marketing and marketing roadmap

Requirements

• You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including PPC, SEO, social media and other digital channels.
• You are a wizard with Hubspot (or similar) and can build workflows in your
• You possess excellent analytical skills and leverage data, reporting, metrics, analytics and consumer behavior trends to drive actionable insights & recommendations.
• You are a highly goal-oriented individual and have excellent communication
• You are open-minded, curious and a strong problem
• You have a degree or equivalent in Marketing or
• You have a great understanding of the Holiday rental

Qualifications

• Bachelor Degree
• Demonstrative experience in marketing and growth hacking
• Growth hacking achievements are a plus

Benefits

• Competitive salary 45-50k (dependent on experience)
• Remote They meet in London between once and twice a month. You get a day off for your birthday!
• 22 days of holiday
• Fast-growing, Mission-driven startup Share options