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Marketing Campaign Manager

Location
LocationUnited Kingdom, London
Salary
Salary55,000
Published
Published1st August
Sector
SectorCommercial Real Estate Innovation
Job Type
Job TypePermanent
Consultant
ConsultantNeil Tannk

PropTech Marketing Campaign Manager role based in London, UK

About Our Client

Our client is one of the worlds original PropTech start-up’s, has been creating innovative solutions to serve the global real estate industry for 4 decades. From real estate investment management and investor relations to asset management, property management, property marketing and tenant and resident related services, Their cloud-based software and mobile applications underpin the successful operations of many of the world leading commercial, residential, student and flexible workspace real estate companies.

Today, they employ over 8,000 professionals from 45 offices across North America, Europe, Middle East, Asia and Australia.

Our client’s EMEA Marketing Department is an enthusiastic and energetic group with team members based in Milton Keynes, Bristol, Amsterdam, Mainz and Dubai.

Serving several strategically important regions for the business across EMEA, their marketing team also supports colleagues in the Asia Pacific region. While creating and servicing marketing strategies and initiatives unique to these regions, their team also works closely with corporate marketing located in Santa Barbara, California.

Responsibilities

Support the creation, development, coordination and analysis of Marketing Communications strategy for the UK and Ireland with particular focus on the residential and student accommodation markets, specifically build to rent and PBSA.

Main Duties:

Be a driving force behind the coordination and innovation of:

  • The development and management of a cohesive, consistent messaging and proposition strategy for each market. Monitor competition, engage with sector influencers, collaborate with, and advise internal stakeholders
  • Oversee events strategy, including exhibitions, webinars, road shows, client events, client interviews and press related events (working with the European events manager).
  • Develop and oversee the creation of a comprehensive lead generating content marketing plan by working with their internal content creation team
  • Develop and oversee the creation of a comprehensive social media content plan across multiple platforms in collaboration with their departments content and social media coordinator
  • Develop digital advertising opportunities with a particular focus on Google Ads, PPC and SEM
  • Web site content management relevant to market responsibility with an aim of increasing traffic, engagement and lead generation
  • Support the dissemination of press related materials to prime media contacts and across multiple platforms
  • Out-bound email marketing campaigns
  • Relationships with industry associations, third party media companies to ensure that they obtain the best possible value out of their relationships
  • The development of their client referral, testimonial and case study program

Primary Office Location: Flexible

LMRE United Kingdom consultant

Decoration
Neil Tannk

Neil Tannk

+44 (0)20 3833 2267

neil.tannk@lmre.tech

LOCATION: United Kingdom

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