Head of Marketing

As Head of Marketing, you’ll collaborate closely with the CEO, playing a pivotal role in maintaining our competitive edge as we continue to grow as a compound startup. You will not only develop the strategy across all marketing functions but oversee the projects and teams. You will work closely with cross-functional partners across Product, Sales, and Engineering to ensure we are driving healthy growth across both our self-serve and sales-led sides of the business. You’ll find that we have a very open, collaborative environment where we encourage debate and input from lots of stakeholders.
Lastly, you will have resources to create, grow, and develop a team to achieve our shared goals.
  
What you’ll do As a Head of Marketing, you’ll have a direct and significant impact on how we go to market and the company’s future. You’ll be responsible for…

• Marketing Strategy: Work backwards from company priorities to create the roadmap and goals across the Marketing team.
• Team Leadership: Plan, build, lead, and mentor a high-performing marketing team, ensuring alignment with cross-functional teams such as Sales, Customer Success, & Marketing
• Messaging and positioning: Guide the team to continue developing the messaging from the product lines to our diverse range of users.
• Develop and Execute Multi-Channel Campaigns: Oversee integrated marketing campaigns across various digital channels such as email, paid media, social media, and SEO.
• Lead Generation: Oversee demand generation strategies to create consistent, high-quality pipeline growth for the sales team.
• Sales Collaboration: Partner with sales leadership to ensure marketing programs are aligned with sales goals, deliver qualified leads, and improve lead-to-close conversion rates.

  
 we value:

• Working cross-functionally with our talented and motivated team: We believe the best solutions come from the exchange of various perspectives, so we’ll want to harness this collective wisdom to drive the product forward and execute our product strategy.
  • ○ You’ll work with our subject matter experts to understand the industry’s challenges and translate them into user value.
  • ○ You’ll connect with users through user interviews and attend sales meetings
• Expert communication and documentation: We’re a fully distributed, remote team with an async culture, which means that in order to be successful, we need to be able to communicate efficiently in writing. Whether it’s a project brief, launch plan, Slack message, we ensure every decision is documented.

The ideal candidate

• Experience in marketing: Over 7+ years of marketing experience in a B2B startup or tech company.
  • ○ Have experience with crafting, iterating, and testing end-user messaging
  • ○ Have experience bringing new products to market
  • ○ Have experience with growth, demand generation, or PMM
• Data-driven: You use data to set the right objectives and find the most effective solutions. Your decisions are backed by clear, defendable reasoning, but you also appreciate the role of intuition and conviction.