About the Role
The business is seeking a senior, strategically focused Head of Marketing to own and scale the marketing function end to end within a complex B2B technology environment. This is an enterprise, account-led role with a clear mandate to drive pipeline quality and revenue contribution, rather than volume-based demand generation or performance-led acquisition.
The role holds responsibility for positioning and messaging, product marketing, sales enablement, partner and event strategy, and the delivery of high-touch marketing initiatives that support long, high-value sales cycles. Alongside this, you will steward the company’s core digital presence, ensuring clarity, consistency, and quality across owned channels, while prioritising relationship-led growth over activity for its own sake. The position combines strategic leadership with strong commercial judgement and hands-on execution.
Initially operating as a standalone senior marketer, you will leverage external partners and specialist support, with a clear pathway to building an internal team as the organisation scales. You will own the marketing budget and be accountable for allocating investment in line with measurable commercial impact.
Key Responsibilities
- Clear, credible positioning and messaging that is consistently adopted by sales, partners, and senior leadership.
- Demonstrable influence on pipeline across a defined set of priority accounts.
- Improved deal velocity and conversion rates on complex, high-value opportunities.
- A repeatable, sales-aligned account-based approach focused on strategic accounts.
- A recognised and trusted category narrative within a complex B2B technology landscape.
- Primary measures of success will centre on pipeline contribution from priority accounts, deal velocity, win rates, and partner-sourced revenue, rather than top-of-funnel lead volume or activity-based metrics.
Requirements
Strategy, Positioning & Messaging
- Own and evolve the value proposition, positioning, and messaging for senior enterprise buyers operating in complex, asset-intensive environments.
- Translate sophisticated technical capabilities into clear, credible, value-led narratives for executive, commercial, and operational stakeholders.
- Ensure consistent application of messaging across sales engagements, proposals, events, content, digital channels, and partner communications.
Account-Based Marketing (Enterprise Focus)
- Design and execute an account-based marketing strategy aligned to a defined portfolio of high-value enterprise accounts.
- Partner closely with sales leadership to align on priority accounts, buying groups, and deal focus.
- Support deal progression through tailored messaging, targeted content, curated events, and executive-level engagement.
Sales Enablement & Revenue Support
- Operate as a true commercial partner to sales throughout the full deal lifecycle.
- Develop and maintain core sales assets including pitch materials, executive presentations, case studies, and proof points.
- Provide direct support to live opportunities through bespoke materials, event participation, and senior stakeholder engagement.
- Continuously refine approach based on feedback from sales and customers.
Product Marketing & Market Insight
- Own product marketing end to end, acting as the connective layer between product, sales, and the market.
- Develop compelling product narratives, use cases, and differentiation anchored in customer value and commercial outcomes.
- Equip sales with product-led materials, competitive positioning, and sector-relevant value stories.
- Feed market, customer, and sales insight back into messaging, positioning, and roadmap discussions.
Partner Marketing & Relationship Development
- Build and manage marketing relationships with strategic partners across the broader ecosystem.
- Co-develop joint value propositions, events, and go-to-market initiatives.
- Represent the organisation confidently in senior partner and industry forums.
Events, Executive Engagement & Industry Presence
- Own the strategy and execution of high-value industry events, executive roundtables, and hosted experiences.
- Prioritise senior audiences, curated attendance, and meaningful engagement over scale.
- Ensure all events reinforce credibility, trust, and commercial relevance.
Brand, Experience & Digital Foundations
- Act as steward of brand consistency, tone, and experience across all touchpoints.
- Oversee core digital channels, including website presence and thought leadership activity.
- Ensure digital efforts primarily support credibility, clarity, and sales effectiveness rather than volume-led demand generation.
Execution & Operational Ownership
- Lead as both strategist and operator, particularly during the near-term phase of refinement and scale.
- Manage agencies, freelancers, and suppliers to deliver high-quality output on time and within budget.
- Own marketing budget, prioritisation, and delivery from concept through execution.
- Track and report on pipeline influence, account engagement, and revenue contribution.
