About the Role
Our Client is seeking a Growth Marketing Manager to drive high-quality lead generation across enterprise and mid-market audiences. Reporting to the marketing leadership team, this role will collaborate closely with marketing, sales, and customer success to capture and convert demand for both new business and existing customer growth.
This position is ideal for a candidate with experience in performance marketing, digital campaigns, demand generation, or marketing operations, particularly within a B2B technology or SaaS environment.
Key Responsibilities
CRM & Marketing Operations
- Oversee the integration and management of marketing automation and CRM platforms.
- Maintain data integrity, segmentation, and lead management processes.
- Define and manage MQL criteria, lead scoring models, and sales handoff workflows.
- Build and maintain campaign tracking systems and multi-touch attribution frameworks.
Digital Marketing & Paid Media
- Plan and execute paid media campaigns across key digital channels (e.g., LinkedIn, Google Ads).
- Develop and manage content syndication and programmatic advertising initiatives.
- Optimize channel performance, spend efficiency, and audience targeting strategies.
- Oversee SEO/SEM and AI-driven search optimization, enhancing website conversion rates.
Email Marketing & Automation
- Execute email marketing campaigns and automated nurture programs across buyer segments.
- Design and optimize nurture journeys aligned to persona and funnel stages.
- Manage deliverability, compliance, and database health.
- Conduct A/B testing on content, subject lines, and timing to improve engagement and conversion.
Account-Based Marketing (ABM)
- Design and deploy ABM campaigns targeting key enterprise and mid-market accounts.
- Coordinate multi-channel engagement across email, advertising, direct mail, and events.
- Create personalized content and experiences for priority accounts.
- Manage ABM platforms and account intelligence tools.
Event Marketing & Campaign Enablement
- Develop and execute event marketing programs before, during, and after industry events.
- Manage lead capture, qualification, and follow-up processes for events.
- Measure event performance and contribution to sales pipeline.
- Support the execution of conferences, trade shows, and customer events.
Conversion Content & Campaign Assets
- Identify and address content gaps throughout the buyer journey.
- Lead the creation and optimization of high-converting assets (eBooks, guides, research, tools).
- Develop and test landing pages and offers to increase lead quality and conversion rates.
- Collaborate with brand and product teams to align campaign messaging and creative direction.
Analytics & Revenue Attribution
- Measure marketing’s contribution to pipeline and revenue outcomes.
- Report on campaign and channel performance, ABM engagement, and ROI metrics.
- Analyze cost per acquisition and optimize marketing investment based on performance insights.
