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Director of Brand & Marketing

Published
Published23rd January
Job Type
Job TypePermanent
Location
LocationUnited Kingdom
Remote
RemoteNo
Consultant
ConsultantJon Ballantyne
Sector
SectorConstruction Technology
Salary
Salary80,000 - 120,000 / Year

Founding leader to drive this function for a bootstrapped ConTech pioneer

About Our Client

Our client is a rapidly growing construction technology company based in the UK that operates globally. They offer a comprehensive suite of integrated software and hardware tools for site inductions, access control, RAMs, inspections, asset management, timesheets, and more. They have grown revenue by focusing on their product and leveraging their network and referrals, with the focus for 2025 to build a GTM function with founding leaders to set and lead on the strategy and delivery.
  
About the Role


The Marketing & Brand Director will lead the development and implementation of the company’s marketing and branding strategies, ensuring alignment with the organisation’s overall goals. This role is critical to driving growth, enhancing brand equity, and fostering engagement across B2B audiences in the construction and technology sectors.
  
Responsibilities
  
Strategic Leadership

  • Develop and oversee an integrated marketing strategy aligned with organizational objectives, ensuring a balance between short-term performance goals and long-term brand equity.
  • Create detailed annual and quarterly marketing roadmaps, with clearly defined milestones and measurable outcomes.
  • Provide regular updates to the Directors and executive team on campaign performance, budget utilisation, and strategic adjustments, supported by data-driven insights.

Brand Development

  • Maintain and evolve the company’s brand identity, ensuring consistency across all internal and external touchpoints, including digital platforms, physical activations, and communications.
  • Lead storytelling initiatives, crafting a compelling narrative that resonates with the target audience and reflects the company’s mission and values.
  • Monitor competitor activity and industry trends, adapting the brand strategy to remain innovative and competitive in the market.
  • Deep research and understanding of consumer profiles for marketing campaigns.

Digital Marketing and Paid Media

  • Manage paid media budget ensuring campaigns being tested to deliver strong ROI and align with the broader strategy. Data led and creative translation to market.
  • Manage paid social advertising accounts in house until budget allocations increase and additional support is needed.
  • Work directly with google experts for strategic platform placement. Manage spend.
  • Direct the SEO programme and team members, including technical audits, content optimisation, and keyword strategy, to drive organic growth and visibility.
  • Oversee multi-platform social media campaigns, balancing organic engagement with paid amplification to achieve key objectives.

Team and Partnership Management

  • Build, mentor, and lead a high-performing marketing and creative team, fostering a
  • culture of accountability and collaboration.
  • Manage relationships with external agencies, freelancers, and strategic partners, ensuring alignment with campaign goals and brand values.
  • Drive collaboration with internal stakeholders to ensure marketing efforts are seamlessly integrated into broader business operations.
  • Working closely with stakeholders, directors and sales operations to align and build out the systems for sales funnel, lead generation and growth.

Campaign Management

  • Plan, execute, and refine marketing campaigns across all channels, from initial concept to post-campaign analysis, ensuring alignment with both brand and sales objectives.
  • Help lead the execution of creative and content of experiential marketing activities, including webinars, industry events, and sponsorships, designed to enhance brand credibility and engagement.
  • Develop localisation strategies for key markets with growth plan (e.g., UK, USA, Europe), ensuring cultural relevance and audience alignment.

Content and Creative Direction

  • Develop a robust content strategy, ensuring all outputs (blogs, videos, case studies, social media content, etc.) align with audience needs and support broader marketing objectives.
  • Oversee creative direction for all campaigns, ensuring visual and verbal consistency across channels.
  • Collaborate with the team to generate innovative

Role Objectives

Key Deliverables

  • Launch and optimise integrated campaigns that enhance brand visibility and generate measurable sales growth.
  • Improve SEO performance by increasing website traffic and rankings for targeted keywords within defined timeframes.
  • Build a scalable marketing infrastructure, ensuring processes, tools, and team structure support long-term growth.
  • Establish the company as a thought leader in the construction and technology sectors, leveraging PR and content marketing strategies.
  • Deliver impactful brand activations, including experiential events and targeted sponsorships, to drive awareness and engagement.

Performance Metrics (KPIs)

  • Increase in brand awareness metrics (e.g., social reach, media impressions, audience engagement).
  • Growth in organic website traffic and search rankings. Improved lead generation and sales conversion rates from paid and organic campaigns.
  • Successful execution of marketing events, measured by attendance, engagement, and ROI.
  • Team development and retention

  
  
  

LMRE consultant

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