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Content Specialist

LocationUnited Kingdom
Published18th February
SectorCommercial Real Estate Innovation
Job Type
Job TypePermanent

PropTech Content Specialist role based in the UK

About our client

For owners and operators of commercial real estate, our client is an end-to-end tenant experience (TeX) operating system and data and analytics platform that strengthens relationships with current and prospective tenants. They unlock business value for owners while bringing property management, marketing, and leasing teams closer to their customers. For building occupants, our client is an award-winning tenant app connecting employees to the communities in and around their building and empowering them with tools to control their workday. Join their story and help empower their customers to build a stronger community in offices worldwide.

Our client’s core values of “Let’s Go” (Learning, Excellence, Truth, Speed, Goodness, Ownership) define their culture and push them to be their best. They’re excited to grow their team and learn from people that want to make a difference. If you love what you do and you’re interested in being part of their journey, they want to hear from you.

Design and execute consumer experiences to drive usage and create value for landlords

The company’s Tenant Experience team is responsible for the launch and activation of their platform at their customer buildings – from planning on-site events to demonstrate the value of the software to users in a building – as well as content creation, account management and reporting. The primary focus of the Engagement Specialist is to create in-app content and partner with client contacts (property management/marketing) to ideate, coordinate & execute tenant experience events.

Job Description
  • Use our client’s proprietary software to customize and build mobile apps that result in compelling digital experiences for Tenants and meet customers’ requirements;
  • Create mobile app marketing materials and support the fulfillment of tenant engagement incentives throughout the course of the customer lifecycle;
  • Conceptualize and lead the creation of compelling mobile app content that resonates with consumers, drives engagement, and improves the overall tenant experience;
  • Communicate succinctly through in-app push notifications, emails, and short-form content. Use our client’s proprietary software and partner technology to create and deliver communications to end-users;
  • Ensure content is produced in a timely fashion and meets deadlines while maintaining the company’s quality standards;
  • Design and execute universal engagement and digital experience initiatives to drive usage and scale their business;
  • Partner with marketplace vendors to source and deliver best-in-class programming, content, and events to enhance tenant experience and provide value for Landlords;
  • Use our client’s Analytics to analyze app usage data and assess performance across assigned buildings including the performance of individual posts/content along with broader trends;
  • Identify and report software bugs, workflow improvements, and software enhancements to support their Agile/Scrum development process; and
  • Deliver against clearly defined business goals provided by Tenant Experience management.
  • 0-2 years of experience in Content Creation/Marketing, Account Management, or Events;
  • Strong organizational skills and must be detail orientated;
  • Passion for technology and for being a part of a fast-growing company;
  • Self-motivated and driven by successfully executing high-quality work in alignment with customer goals and Tenant Experience Best Practices; and
  • A. or equivalent from an accredited 4-year educational institution.

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