5.10.21

A European PropTech View, Andreas Frydén, CEO of Estate Logs.

Welcome back to 'A European PropTech View, by Dilan Omari-Clark' our Q&A focused on European PropTech's.

5.10.21

Our Q&A series is an opportunity for our European team, headed up by Dilan Omari-Clark to discuss all things PropTech, Start-ups, and Career with different founders from across the continent. Each week we get to know our guests better, finding out about their career path and quiz them about their product. We hope you find it insightful and enjoy getting to know the founders. 

This week we speak to Andreas Frydén, CEO of Estate Logs.

About Estate Logs:

Digitising the property management ecosystem.

The platform calculates resource needs and ensures that caretaking and running maintenance is performed accordingly. Digitised reporting provides full transparency and automated control to property owners and brings them all the information they need in a split second.

The company was founded in 2017 in Stockholm.

About Andreas

Andreas is the CEO of Estate Logs, a leading property management platform and have over a decade of experience in Real Estate Investment and PropTech across the Nordics and the US.

"I think the world should be running more sustainable buildings through a smarter application of technology and my passion for helping property owners do more with less has seen Estate Logs expand rapidly in the Nordics."

At what point did you realise there was a gap in the market and that you had the product for it?

When we did our first POC. The result we got from this was enormous and from there we did another one and another one with the same results. Then we realize, we have to grab this opportunity and make something great with it.

What is a frequently asked question you get about your product?

How can you save up till 70%? Is it even possible?

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What has Estate Logs done to promote sustainable actions within the property industry? 

Sustainability is a core value for us and when I say that it’s not just another cheesy statement. We believe that if you are not effective, you can not be sustainable. Just ask yourself, are you sustainable if you are inefficient with your water usage? Or your energy consumption? How about if you waste people's time and money?

The core of Estate Logs is to automate through modern technology and make the property management sector more effective. We believe that is one of the most effective and fastest way to get to a more sustainable future within the Real Estate sector.

How is your business evolving and how’s that differentiated from the competition?

That is a tricky question and I don’t want to sound too arrogant but we believe that everything we do should create value for our customer. If it doesn’t do that, we can’t see why we should continue to build on that module/idea. We are also data driven in everything we do and I see that it’s a lot of companies that talk about data but when it boils down it’s more a dream than reality.

What are Estate Logs' future plans? 

We will continue to build out our platform using modern technology to help real estate owners get control over their property management in an easy and effective way.

Are there any recent successes for aedifion that you want to mention?

There are a lot of things going well right now.  All our clients are making great progress in how to use the power of the platform to be more efficient and sustainable. Another thing that we are very proud of is being on KPMG's annual list of international Real Estate Innovations.

Make a big prediction about the sector.

The current giants in our sector are unwilling to adapt to new business models, transparency and new technology so I am pretty sure that other big companies (that don't have their core business in the Real Estate sector today) will come in and grab a big chunk of the market share when it comes to the property management market.

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